Hi! I'm Gabi
Animation taught me storytelling.
01
My Background
I’m a UX designer with a foundation in animation, illustration, and visual storytelling — and a strong focus on research-driven, human-centered design. I also hold a graduate certificate in Creativity and Creative Problem Solving, which sharpens how I dig beneath surface symptoms to find root causes.
02
From Animation to UX
I began my career in TV animation, eventually leading a team across three seasons of a Cartoon Network series. That work taught me to guide attention, communicate complex ideas visually, and deliver quality within real production constraints.
03
How I Design
Accessibility and inclusive design sit at the center of my process. With a deep understanding of neurodiversity, I design with care for cognitive load, clarity, and flexible pathways — building experiences that feel empowering, intuitive, and grounded in real human needs. Strong design, to me, balances empathy, strategy, and execution.
Reframing the Problem
I look beyond the obvious solution to uncover what’s really getting in the way. I use curiosity, research, and creative questioning to turn messy challenges into clearer opportunities.
Thinking in Possibilities
I bring divergent thinking and idea generation into the design process by exploring many directions before narrowing in on the strongest one.
The goal: unexpected ideas that are still grounded in real needs.
Making Ideas Work
Creative thinking only matters when it leads somewhere.
I combine experimentation, collaboration, and critical thinking to turn big ideas into practical, human-centered solutions.
Leading a team of artists taught me how to align creative vision, give clear direction, and foster accountable, trusting teams.
Today I bring that same clarity to UX — facilitating workshops, synthesizing qualitative insight, and translating research into build-ready solutions.
